Push Ads Network: Buy Push Ads Traffic on Youtarget

How push traffic is built and what you are buying

A publisher asks visitors for notification permission. Those who agree become subscribers, and their devices can receive notifications from that publisher's domain, including advertising ones. When you buy push traffic you are buying access to those subscribers.

Two consequences follow. First, the audience is opted-in, so the format is not intrusive in the technical sense, the user agreed to receive messages. Second, subscriber lists age. A subscriber who joined yesterday behaves very differently from one who joined a year ago, which is why the same GEO can deliver very different results across sources. If your platform statistics let you split by traffic source, that split is the first thing to look at.

What push traffic costs

Push is billed per click, so the recommended bid in the table is a cost per visit rather than per thousand deliveries. In Tier 3 GEOs it starts at fractions of a cent; in Tier 1 it is an order of magnitude higher, and the gap is a fair reflection of what a visit is worth in each market.

Because you pay per click, a weak creative costs you nothing directly. It simply gets no traffic. That makes push forgiving for testing creatives and unforgiving for testing offers: your budget is consumed by people who did click, and if the landing page does not convert them, the loss is immediate.

Watch cost per conversion by creative, not just CTR. The highest-CTR creative frequently attracts the least qualified traffic, and it usually shows up as a healthy click cost next to a conversion rate that ruins the campaign.

What it costs to start

Push is priced per click, so a test costs exactly as many clicks as you decide to buy. Getting in costs $50 and nothing after that is committed: no contract, no monthly floor, and money moves onto the balance only when you put it there, by bank transfer, crypto or e-wallet.

The cheap part here is the creative, not the traffic. An icon and six words take minutes to rewrite, which is why push campaigns are usually judged on how many creative variants got a fair test rather than on how much was spent.

Classic push and in-page push

Classic push is delivered by the operating system to subscribers who opted in. It works when the browser is closed, which is why it reaches an audience no other format can.

In-page push looks like a notification but is rendered inside the web page, so it needs no subscription and works on iOS as well. The audience is whoever is on the site right now, not a subscriber base, so the traffic is fresher but the volume depends entirely on the publisher's current visitors.

In practice they complement each other: classic push for reach into a subscriber base, in-page push for coverage where subscriptions do not exist. Run them as separate campaigns, mixing them hides which one is actually working.

Writing creatives that get clicked

The headline has room for roughly four to six words that matter. Put the benefit or the subject in those words and leave the explanation to the description line. Questions work because they invite completion; so do concrete nouns: a place, a sum, a name.

The icon carries more weight than most buyers expect. It is small, so it must read as a single shape at 64 pixels: a face, a logo, a symbol. Detailed images turn into grey squares.

What consistently fails: fake system alerts, fake message counters and anything imitating the operating system. It raises CTR for a day, produces traffic that does not convert, and gets creatives rejected. Write what the offer is instead, the click you want is from someone who wants the offer.

Frequency, timing and subscriber fatigue

The same subscriber can receive notifications from many advertisers in a day. Beyond a certain point they stop reading them, and a list that used to convert goes quiet. A frequency cap protects your own campaign from being part of that noise.

Timing matters more in push than in other formats because delivery is immediate. A notification about a match sent an hour before kick-off is a different product from the same notification sent the next morning. If your offer has a natural moment, schedule around it.

When results decay week over week in a source that used to perform, the usual cause is list fatigue rather than a change in your creative. Rotating creatives helps for a while; moving budget to another source is often the real answer.

How to launch a push campaign

Create a campaign with the push format, then add the creatives: an icon, a headline, a description line and the destination URL. Add at least five creative variants at the start, a single creative tells you nothing about whether the offer or the wording is the limiting factor.

Set targeting per country and device type. Android and iOS behave differently enough that mixing them in one campaign makes the numbers hard to read. Set a CPC bid, using the recommended value in the table above as the starting point, and add a daily budget.

Let the campaign run long enough to accumulate clicks, not just impressions. A creative with 40 clicks and no conversions is a weak signal; one with 400 is a decision.