SNGS 2025: The Nordics Are Getting Ready for a New Era in iGaming
From 23–24 October 2025, Stockholm will host the 7th Scandinavian & Nordic Gaming Show (SNGS 2025) at the Nacka Hotel. The event brings together regulators, operators, and market leaders to discuss how regulation, licensing reforms, and new technologies are reshaping the Nordic iGaming landscape.
What’s on the agenda?
Day 1 dives into the state of Nordic gaming, trade body cooperation, and the fight against unlicensed operators.
Day 2 shifts focus to Finland’s iGaming market, its current opportunities, and how recent Google policy updates on gambling ads will affect businesses.
Why it matters
The Nordics are one of the most closely watched regions in iGaming. With licensing reforms on the horizon, Finland opening up new opportunities, and advertising rules changing, this is the place where future strategies will be defined.
Who’s speaking?
Attendees will hear from key figures like Gustaf Hoffstedt (BOS), Jaakko Soininen (Finnplay), Maria McDonald (Nordic Gambling), and Susanna Saikkonen (Veikkaus Oy), among many others. Expect real insights from the people shaping the rules of the game.
Why attend?
- Understand how regulation will impact media buying and affiliate models in the region.
- Get actionable insights into Finland’s market entry and compliance requirements.
- Learn how Google’s ad policy changes affect traffic strategies for gambling.
- Network with decision-makers who can become your partners in 2026 and beyond.
👉 Don’t miss the chance to stay ahead of the curve in one of the most competitive iGaming markets.
📅 Dates: 23–24 October 2025
📍 Location: Nacka Hotel, Stockholm
🔗 Register here
