CPC Ad Network: Buy Traffic and Pay Per Click
In a CPC model you pay for a visit, not for a delivery. Impressions that nobody clicked cost nothing, which moves the whole risk of a weak creative onto the network and leaves you paying only for people who reached your page. On Youtarget push, native and in-page push are priced this way.
CPC is the model to choose when you can measure what happens after the click. The budget converts directly into visitors, so cost per conversion is your click price divided by the landing page's conversion rate. An equation with only two variables you control.
- 473.9K
- clicks available a day
- 241
- countries with available traffic
How the pricing models differ
| Model | You pay for | Fits when | Watch out for |
|---|---|---|---|
| CPM | A thousand impressions, whether or not anyone clicks. | Volume formats where the click is not the point: popunder, banner, video. | A placement can burn budget on impressions nobody sees. Cap frequency and read placement-level stats. |
| CPC | A click, at a bid you set per country. | Push and native, where the click is the first honest signal of interest. | Clicks are not conversions. A cheap click on the wrong source costs more than an expensive one on the right source. |
| CPA | A conversion you define and send back with a postback. | Offers with a stable funnel and enough volume for the system to learn on. | Needs working postbacks and a learning period. Without conversion data there is nothing to optimise towards. |
Available push traffic by country. A CPC-priced format
| Country | Available impressions | Rec. CPC |
|---|---|---|
| Russia | 59.5M | $0.029 |
| India | 50.3M | $0.003 |
| France | 35.5M | $0.012 |
| United States | 12.8M | $0.019 |
| Indonesia | 10.1M | $0.01 |
| Germany | 9.6M | $0.015 |
| Pakistan | 9.2M | $0.004 |
| Brazil | 7.2M | $0.007 |
| Uzbekistan | 7.1M | $0.008 |
| Kazakhstan | 6.2M | $0.015 |
Volumes and bids are pulled from the platform and updated daily. See the full table with filters
Formats priced per click
Push adsA system notification with an icon and a title, delivered outside the browser and paid per click.
Native adsAn ad placed in content, styled in the site's own layout, for offers that need a sentence of context.
In-page push adsThe same notification card, but drawn inside the page, so no operating-system permission is involved.
Popunder adsA full-screen page opened on click. No creative to produce, so it is the fastest format to get live.
Video adsPre-roll and in-stream slots served over VAST, for offers that need to be shown rather than described.
Banner adsStandard IAB sizes in fixed placements, the format with the widest publisher inventory.
Interstitial adsA full-screen block shown between two screens, at a moment when attention is already interrupted.
Why buy traffic on Youtarget
A self-serve DSP with its own traffic and RTB access to external supply.
Targeting that goes deep
Country, city, device, OS, browser, connection type, carrier, set separately per campaign and changed while it runs.
Retargeting on your own events
Audiences are built from the events you report: a visit, a registration, a paid order. A campaign targets them or excludes them.
Optimisation on your data
Send conversions back with a postback and the system bids towards them instead of towards clicks.
Automated rules on triggers
Set a trigger once and the campaign acts on it: a weak zone gets switched off, the bid for a country or an hour gets moved.
Statistics down to the source
Traffic-source level reporting in real time, so a placement that spends without converting is visible the same day.
CPM, CPC and CPA
Pick the model that matches the offer, and switch it without rebuilding the campaign.
Blocklists and allowlists
Exclude a source or keep only the ones that work, at campaign level, as the picture clears.
Antifraud on the platform side
Bots and invalid clicks are filtered out before they are billed, so the numbers you optimise on come from people.
What CPC does not protect you from is the wrong visitor. A creative that promises more than the offer delivers gets clicked, charged and abandoned, so the discipline shifts from winning attention to filtering for the right attention before the click happens.
How CPC changes what you optimise
Under CPM you optimise reach and hope for engagement. Under CPC engagement is already paid for, so the only remaining question is what the visitor does next.
That sounds simpler and is stricter. Every weak landing page shows up immediately as a healthy click price next to a hopeless conversion rate, and no amount of bid tuning fixes it.
The arithmetic to run first
Divide what a conversion is worth to you by the conversion rate you consider realistic. The result is the maximum you can pay per click. Compare it with the recommended bid in the table above before launching, not after.
Why cheap clicks are not always cheap
The cheapest inventory in a market is the inventory nobody else is bidding on. For a broad test that is a legitimate choice; for a narrow audience it usually means paying less per click and more per conversion.
What it costs to start
CPC is the model where the entry deposit answers a question rather than buys a quantity. You are not paying for exposure, so the only thing fifty dollars can be spent on is people who chose to arrive.
That makes the first test a test of the landing page, not of the traffic. Send a few hundred visits into one market and one format, and read what share of them did anything at all. If that share is near zero, no bid and no source will save the campaign, and finding it out for fifty dollars is the cheapest version of that lesson.
Creatives under a per-click price
A creative that cannot get clicks costs you nothing directly. It simply receives no traffic. That makes CPC forgiving for creative testing: you can run five variants and let the auction decide which ones get impressions.
The risk is the opposite one. A sensational creative gets clicks from people who wanted something else, and each of those clicks is charged. Compare cost per conversion by creative rather than click-through rate, because the highest-CTR variant is regularly the least qualified.
Bids, budgets and scaling
Set the bid per country and judge markets on cost per conversion rather than on click price. Tier 1 clicks cost several times more and frequently produce a lower cost per conversion, because a visit there is worth more.
Scale in steps of 30 to 50 percent. Doubling a working budget changes which inventory you win, so the traffic mix changes with it and has to prove itself again.
When a market stops responding to bid increases, the constraint is available volume rather than the bid. The table on this page shows what exists per country, which separates a bid problem from a volume problem before you spend more.
Measurement that makes CPC work
Pass macros for country, device, OS and traffic source into your tracker. Under CPC every click is a paid event, and without these splits you cannot tell which of them were worth paying for.
Measure to the conversion you are paid for, not to the intermediate step. Time on site and pages per visit are useful diagnostics for a landing page but they do not decide bids.
CPC and CPM: choosing per objective
CPC suits performance campaigns with a measurable conversion and a landing page you control. You pay for visits and the network carries the risk of unclicked impressions.
CPM suits reach, retargeting and brand presence, where being seen has value even without a click, and where the volume per dollar is much larger.
The two are only comparable at the level of cost per conversion. Comparing a CPC bid with a CPM bid tells you nothing, because they are prices for different things.
A common combination is CPC for acquisition and CPM for retargeting the visitors it produced.
CPC ad network: frequently asked questions
A network where you pay per click rather than per impression. Impressions nobody clicked cost nothing, so the budget converts directly into visitors. On Youtarget push, native and in-page push are priced per click.
Push, native and in-page push. Push is the cheapest per click in Tier 3 markets, native brings the best-qualified traffic, and in-page push reaches iOS users where classic push coverage is limited.
Divide the value of a conversion by the conversion rate you consider realistic. The result is your maximum click price. Compare it with the recommended bid for the country before launching the campaign.
Not comparable directly. CPC buys visits and CPM buys impressions, so the only meaningful comparison is cost per conversion. CPM usually gives far more volume per dollar; CPC gives visitors.
Either the creative promises more than the offer delivers, or the landing page does not continue the promise. Compare cost per conversion by creative. The highest click-through rate is often the least qualified traffic.
Yes. Without a cap the same active users see your ad repeatedly, and repeat clicks from a user who already decided are charged like any other click.
It does, because impressions are what produce clicks. Without a cap the same person sees the creative repeatedly, and the clicks that follow are charged even though they come from someone who already decided. The cap keeps you paying for new people rather than for the same one twice.
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